Build the workflow OS.
Ground it in data.
Let AI run the routine.
I help enterprises modernize the customer journey and operations by translating strategy into a Digital Operating Model— with Atlassian-native workflows, a canonical data layer, and agentic automation that respects policy and exceptions.
DOM-first execution
Data lake + semantic layer
Policy-aware AI automation
Media + enterprise workflows
What I build
A practical system that turns intent into execution—without losing governance.
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Workflow OS (Atlassian-native): value streams → Jira/JSM workflows → approvals → SLAs → auditability.
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Canonical data layer: enterprise object model + ontology; line-of-business systems become clients, not “truth.”
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AI automation that respects policy: agent/human handoffs, RACI-driven tasks, and exception handling by design.
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Red/Blue mapping: move work from manual → digital → agentic, with clear ownership and measurable throughput.
DOM playbooks
Jira/JSM workflow blueprints
Policy-as-code
Semantic API contracts
Integration roadmaps
Executive 6-pagers
How I work
DOM-first, data-first, API-first, and honest about change management.
Start with
Objects + states + events (not org charts). Define the enterprise “digital twin” as a living model.
Then
Workflows + policy: encode approvals, RACI, and decision rules into the workflow OS.
Then
Data contracts: unify identifiers, schemas, and a semantic layer so systems stop disagreeing.
Finally
Automation with guardrails: agents do the routine; humans handle ambiguity and escalation.
Proof, not vibes
A few outcomes and patterns I’m known for.
Enterprise impact
Operational transformation with quantified ROI (including $44M+ projected value through AI-first automation and workflow standardization).
Governance upgrade
Replace fragile Excel/Smartsheet “control towers” with auditable workflows, real data, and decision policy.
System integration
Make CRM/ERP/PM/HR/Finance coherent through a canonical model and API contracts (not point-to-point patches).
Media domain depth
End-to-end media supply chain and content workflows: rights, metadata, packaging, distribution, and operational reliability.
Customer journey modernization
Deal governance + forecasting
CAB / decision policy
Data lake + graph semantic layer
AI copilots + agents
Design-to-code enablement
Writing
Short, tactical briefs. Designed to drop into Confluence, Obsidian, or an exec memo.
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Digital Operating Model: playbooks, governance, and the workflow OS.
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Policy as code: RACI-driven tasking, approvals, and safe automation.
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AI in the enterprise: what’s real, what’s risky, and how to ship it without drama.
Work with me
If you’re modernizing operations, killing spreadsheet governance, or building an AI-ready data layer—let’s talk.
Executive advisory
Fractional transformation lead
Operating model design
Workflow + data architecture
AI enablement + governance
Fastest way to start
Send a 3-line email: context, what success looks like, constraints.